![\"Lead](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2019\/11\/Lead-Generation-Ideas-5-Common-Mistakes-You\u2019re-Making.png\")
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Whether you\u2019re a blogger or a freelance web developer, trying to increase your own or your client\u2019s lead captures can be a challenging task. While lead capture optimization does take a bit of time and effort, the most common pitfalls can be easily fixed\u2014or avoided\u2014once you recognize them. Below we have outlined five common lead capture mistakes to be aware of, along with expert advice about what to do instead.<\/span><\/p>\n <\/p>\n One of the best ways to capture leads online is to present users with a sleek and easy-to-use form to provide their contact information. As you may have experienced when filling out online forms yourself, many forms are neither user-friendly nor visually captivating. That\u2019s why it\u2019s important to use a form that boasts both a strong UX and UI.\u00a0<\/span><\/p>\n Gravity Forms<\/span><\/a> has become a market leader in this regard by making it simple for developers and bloggers alike to set up forms that not only look good but enhance lead capture. In fact, you can even choose from different <\/span>lead generation forms<\/span><\/a> to find one that best suits your needs.\u00a0<\/span><\/p>\n Although there are many different types of WordPress form builders, what makes Gravity forms distinct is its suitability for both experts and novices. For instance, developers will appreciate the level of control they can assert, whereas bloggers without coding skills will be happy to learn that they can make a professional-looking lead capture form with just a few clicks.\u00a0<\/span><\/p>\n Few people will freely hand over their information to a website without an incentive. With all kinds of online offers tempting users, there\u2019s little reason for them to give away something for nothing. Nevertheless, this important consideration is often forgotten in the process of setting up lead captures.\u00a0<\/span><\/p>\n You may wonder why no one is signing up and make every tweak to your lead capture <\/span>except<\/span><\/i> what you\u2019re offering. The good news is that this is an easy problem to fix. Put yourself in your users\u2019 shoes and ask yourself: \u201cWhy would <\/span>I<\/span><\/i> sign up?\u201d If the answer isn\u2019t clear, you need to determine what would be enticing to your demographic.\u00a0<\/span><\/p>\n Perhaps you can email them weekly expert tips from your CEO. Or maybe offer a free download of an interesting white paper your company has published. You could even take a lead from popular clothing brand Superdry and keep it simple. They entice potential customers with the promise of \u201cbehind the scenes access to campaigns, collaborations, new products and sales.\u201d There is no shortage of ways to incentivize your customer to sign up, so be sure to captivate them with something they can\u2019t say no to.<\/span><\/p>\n Considering that <\/span>70% of web traffic<\/span><\/a> comes from mobile phones, it has become increasingly critical to ensure the mobile-friendliness of websites. Many developers and bloggers underestimate just how important mobile accessibility is when it comes to lead capture. It\u2019s not just about having a CTA or a lead capture form that is mobile-friendly, either. The <\/span>entire<\/span><\/i> site\u2014from the text and formatting to the features and speed\u2014needs to be seamless for mobile users.<\/span><\/p>\n In short, a bad mobile experience will cost you customers. After all, who would willingly deal with skewed page borders, hard-to-read text, and\u2014worse still\u2014a terrible user experience when trying to use your lead capture? Potential customers will simply turn to your mobile-optimized competitors.\u00a0<\/span><\/p>\n The easiest way to work out how your site appears on a mobile interface is to test it on a range of mobile devices. Pinpoint any issues and attend to them quickly so you can reverse any damage already done. If you\u2019re looking for quick and easy ways to improve your mobile accessibility, take a look at <\/span>this guide<\/span><\/a>.<\/span><\/p>\n A fundamental part of getting leads online is ensuring that the words presented to potential leads are as convincing as possible. This is easier said than done\u2014there\u2019s a fine line between being inviting and overly-eager.\u00a0<\/span><\/p>\n So how do you write compelling copy that works to capture leads? You need <\/span>master conversion copywriting<\/span><\/a>. This style of writing is focused on delivering convincing messages that encourage readers to take action (in this case, sign up to your lead capture).\u00a0<\/span><\/p>\nMistake #1: You\u2019re Using an Unreliable Form Builder<\/span><\/h2>\n
![\"wordpress](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2019\/11\/wordpress-form-builder.png\")
<\/p>\nMistake #2: You Aren\u2019t Giving Users a Reason to Sign Up<\/span><\/h2>\n
![\"superdry](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2019\/11\/superdry.png\")
<\/p>\nMistake #3: Your Site Isn\u2019t Mobile-Friendly<\/span><\/h2>\n
Mistake #4: Your Copy Isn\u2019t Compelling Enough<\/span><\/h2>\n
![\"ollycope\"](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2019\/11\/ollycope.png\")
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